Blog

I Accidentally Bought a Fake, "Native-Inspired" Item: Now What?

Native people have always been business owners, artists, and hustlers, but it wasn’t until recent years that the mainstream business world saw the ...

Google Has Made it Easier to Shop Indigenous

This Native American Heritage Month, search engine Google launched its "Indigenous-owned attribute", which is an icon that Native and Indigenous-ow...

We're on the Cover of British Vogue

The best secrets are the hardest to keep, and we are over the (flower) moon that we finally get to share this secret with you: Eighth Generation's ...

What is Canoe Journey?

I’m not sure I’d be the person I am today if it wasn’t for tribal journeys. The 2012 Paddle to Squaxin Island was my first journey. Before that, I ...

Grand Reopening Celebration on Thursday, July 6

We moved! After seven years as a beloved fixture in downtown Seattle's historic Pike Place Market, we have moved our flagship store to a larger str...

The Indian Child Welfare Act is Protected!

It’s a great day for Indian Country as ICWA is officially being upheld after a 7-2 vote at the Supreme Court level. Here at Eighth Generation, we a...

Announcing our 2022 Inspired Natives Award winners

With the creation of our very first wool blanket in 2015, our founder Louie Gong (Nooksack) conceived of the Inspired Natives® Award as a way to su...

Native Language Revitalization with our Abundance Collection and More

Eighth Generation is helping to bring Native language to the forefront of the global marketplace with our newest line of products featuring Native ...

Lupus Awareness Month with artist and activist Johnnie Jae

Hope Floats For Lupus Awareness Month, Eighth Generation has partnered with Johnnie Jae (Otoe-Missouria and Choctaw), an artist and disability righ...

Meet TikTok Star and Wholesale Manager Cassius Johnson (Diné)

If you've spent any time on our TikTok or Instagram pages, you'll recognize this face! Meet Cassius Johnson (Diné/Navajo), Eighth Generation's Whol...

Sustainability Sale 2023

Our Gold Label Collection features heirloom-quality wool textiles we knit right here in our Seattle studio. We have incredibly high standards for t...

Wakanda Forever: Eighth Generation's Journey to Making Blankets for Marvel

Eighth Generation produced the incredible blankets you see in Wakanda Forever, knitting them in our Seattle studio.