Eighth Generation is a Native-owned and operated company based in Seattle, Washington. It was founded in 2008 when Louie Gong (Nooksack) — an artist, activist and educator widely known for merging traditional Coast Salish art with influences from his urban environment to make strong statements about identity — started customizing shoes in his living room. Now the first Native-owned company to ever produce wool blankets — with a flagship retail store in Seattle's iconic Pike Place Market — Eighth Generation is a proud participant in the global economy. The company provides a strong, ethical alternative to “Native-inspired” art and products through its artist-centric approach and 100% Native designed products. Eighth Generation’s Inspired Natives Project, anchored by the tagline “Inspired Natives, not Native-inspired,” builds business capacity among cultural artists while addressing the economic impact of cultural appropriation.