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Eighth Generation is one of the fastest-growing Native-owned businesses in country. Our incredible story—from Louie's first pair of custom shoes to the groundbreaking launch of wool blankets and the acquisition by the Snoqualmie Tribe—has been documented in articles, interviews, and documentaries around the world. We welcome your press inquiry and thank you for your support of our small, tribally-owned business and Seattle success story.
Our most recent press releases:
A champion for Native prosperity, Colleen Echohawk (Pawnee, Athabascan) joined Eighth Generation as CEO in 2022. An advocate for Seattle’s marginalized populations she serves on numerous boards and advisory committees throughout the city and country.
With over twenty years' experience in leadership, community development, and activism, Colleen brings her experiences as an Indigenous woman, small business owner, community organizer, and executive leader to build a community of justice and reconciliation.
Read Colleen's entire bio here.
Louie Gong (Nooksack) is an artist, educator, and public speaker who founded Eighth Generation in 2008 as a way to reclaim and make space for cultural artists in the global marketplace. Although he is best known for his highly sought after, hand-drawn custom shoes, Louie has received international recognition for a body of work that—like his mixed heritage (Nooksack, Chinese, French, and Scottish)—defies categorization. Louie sold Eighth Generation to the Snoqualmie Tribe in 2019 and began a three-year process working with tribal leadership to identify our growing brand's next CEO. Louie and Colleen have been friends and colleagues for over two decades.
Read Louie's entire bio here.
If you are an influencer and interested in collaborating* with Eighth Generation, please fill out this form. We will reach out to you if we feel you are a good fit.
*This form is not for visual artists who want to make products with Eighth Generation. See our FAQs for that information.
Eighth Generation is always interested in connecting with more professional photographers and models to take our editorial product photos with. If you are interested in being either a photographer or model please fill out this form. We will reach out to you if we feel you are a good fit.
Below is a selection of our top national stories and recent press. For a full press CV, click here.
National Geographic | May 13, 2020
Creativity may help carry everyone through the lockdown pressures, but it can yield more material assistance too. Case in point: When the Seattle Indian Health Board called for additional personal protective equipment to fight COVID-19, the county accidentally sent body bags instead. Enter Seattle-based Eighth Generation, the country's largest Native-owned art and lifestyle brand.
When the Coronavirus hit, the company helped its community, then looked to strengthen its business model. Amid the doom-and-gloom news of COVID-19's effect on people and the economy, Eighth Generation is a hopeful example of a business principle few people are talking about: Sometimes, a crisis accelerates evolution and needed change, and a business can emerge stronger when the dust has settled.
The art of re-imagining Seattle
ABC (Australia) | May 25, 2023
How Seattle-area shops and buyers can stop enabling fake Native art
Seattle Times | March 25, 2023
How Wakanda’s Oscar-worthy blankets were made in Seattle
Crosscut | March 9, 2023
Tribal Business News | February 7, 2022
The balance of new Indigenous leadership
Indian Country Today | February 4, 2022
Colleen Echohawk is Eighth Generation's CEO
Crosscut Now | January 27, 2022
Colleen Echohawk to lead Seattle Native arts firm Eighth Generation
Seattle Times | January 14, 2022
Colleen Echohawk joins Snoqualmie Tribe’s Eighth Generation as CEO
Crosscut | January 13, 2022
How Seattleite Louie Gong became one of the most successful Native artists in history
KING 5 | January 11, 2022
5 updates on stories readers were most curious about in 2021
Crosscut | January 3, 2022
As Louie Gong retires, the work and impact of Seattle’s Native-owned art company Eighth Generation carries on
Seattle Times | December 27, 2021
Forbes Ethical Gift Guide for the Last Minute Shopper
Forbes | December 22, 2021
Eighth Generation founder weaves heritage and healing to reclaim space for Native art
The News Tribune | November 26, 2021
The News Tribune | November 18, 2021
20 Indigenous and Native-Owned Businesses You Need to Know About
Good Housekeeping | October 29, 2021
Eighth Generation announces new, limited-edition line of wool blankets
KING 5 | October 20, 2021
Outside | October 11, 2021
Meet the business reclaiming the narrative around Native art
Marketplace | May 27, 2021
$30,000 prize fund for wool blanket design contest symbolizes the rapid growth of Native-owned Eighth Generation
Indian Country Today | May 25, 2021
Snoqualmie Tribe's latest leap: Native Blankets, made in Seattle
Crosscut | January 27, 2021