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In the News
Eighth Generation is one of the fastest growing Native-owned businesses in country. Our incredible story—from Louie's first pair of custom shoes to the groundbreaking launch of wool blankets and the acquisition by the Snoqualmie Tribe—is well documented in the media below. Recent major press has come from leading Starbucks in a Decolonizing Partnership, and the announcement of our new CEO, Colleen Echohawk.
How this Native-owned small business stayed connected to their community during the pandemic
Google Small Business | August 7, 2020
For Eighth Generation’s founder, Louie Gong, being Native means being connected to a community. Watch to see how this small business is supporting their local community, while also staying connected to customers and staff during the COVID-19 pandemic.
National Geographic | May 13, 2020
Creativity may help carry everyone through the lockdown pressures, but it can yield more material assistance too. Case in point: When the Seattle Indian Health Board called for additional personal protective equipment to fight COVID-19, the county accidentally sent body bags instead. Enter Seattle-based Eighth Generation, the country's largest Native-owned art and lifestyle brand.
Reclaiming Native American Art
CNN's The Great Big Story | November 6, 2017
When the Coronavirus hit, the company helped its community, then looked to strengthen its business model. Amid the doom-and-gloom news of COVID-19's effect on people and the economy, Eighth Generation is a hopeful example of a business principle few people are talking about: Sometimes, a crisis accelerates evolution and needed change, and a business can emerge stronger when the dust has settled.
Tribal Business News | February 7, 2022
The balance of new Indigenous leadership
Indian Country Today | February 4, 2022
Colleen Echohawk is Eighth Generation's CEO
Crosscut Now | January 27, 2022
Colleen Echohawk to lead Seattle Native arts firm Eighth Generation
Seattle Times | January 14, 2022
Colleen Echohawk joins Snoqualmie Tribe’s Eighth Generation as CEO
Crosscut | January 13, 2022
How Seattleite Louie Gong became one of the most successful Native artists in history
KING 5 | January 11, 2022
Instagram 101: How to get your small business started on the platform
Social Media Strategies Summit | January 5, 2022
5 updates on stories readers were most curious about in 2021
Crosscut | January 3, 2022
As Louie Gong retires, the work and impact of Seattle’s Native-owned art company Eighth Generation carries on
Seattle Times | December 27, 2021
Where to Find Last-Minute Gifts in Your Neighborhood
Seattle Met | December 22
Forbes Ethical Gift Guide for the Last Minute Shopper
Forbes | December 22, 2021
Most ‘Native' Art Is Fake or Stolen. Indigenous Artists Are Fighting Back
NBC | November 30
Eighth Generation founder weaves heritage and healing to reclaim space for Native art
The News Tribune | November 26, 2021
A very Pacific Northwest holiday gift guide
KUOW | November 23, 2021
For Thanksgiving, check out new Native art in Seattle
Crosscut | November 19
UC San Diego Welcomes Native American Medical Students with Blanket Ceremony
UC San Diego News Center | November 18, 2021
Starbucks highlights Coast Salish art with this five-piece holiday collection
The News Tribune | November 18, 2021
20 Indigenous and Native-Owned Businesses You Need to Know About
Good Housekeeping | October 29, 2021
Eighth Generation announces new, limited-edition line of wool blankets
KING 5 | October 20, 2021
Where to see music, theater and art at Pike Place Market
Seattle Times | October 19, 2021
6 Indigenous-Owned Outdoor Brands You Should Know About
Outside | October 11, 2021
Crosscut. | September 7, 2021
Meet the business reclaiming the narrative around Native art
Marketplace | May 27, 2021
$30,000 prize fund for wool blanket design contest symbolizes the rapid growth of Native-owned Eighth Generation
Indian Country Today | May 25, 2021
NDN Collective | March 8, 2021
Kiro 7 | February 19, 2021
Snoqualmie Tribe's latest leap: Native Blankets, made in Seattle
Crosscut. | January 27, 2021
'Black and Center' Holiday Gift and Giving Guide
South Seattle Emerald | December 18, 2020
Eighth Generation Brand Launches New Line with High-end Wool Textiles
Native News Online | November 28, 2020
Can Indigenous Knowledge Move the Fashion Industry Forward?
Harper's Bazaar | October 6, 2020
The Pendleton Problem: When Does Cultural Appreciation Tip Into Appropriation?
Dwell Magazine | September 14, 2020
Snoqualmie Casino partners with Eighth Generation to offer authentic Native American art
Seattle Refined | September 11, 2020
How creative thinking helped Seattle flatten the curve
National Geographic | May 13, 2020
How COVID-19 Spurred Eighth Generation to Pivot with Purpose
Native Business Magazine | May 7, 2020
Native American health center asked for COVID-19 supplies. It got body bags instead
NBC News | May 5, 2020
Know anyone in China? These businesses are working their connections to get masks to Seattle
KUOW | April 9, 2020
Washington state tribes, allies mobilize to gather medical protection needed in coronavirus fight
Seattle Times | April 3, 2020
Eighth Generation donates much-needed medical supplies to Seattle Indian Health Board during COVID-19 response
Seattle Indian Health Board | April 3, 2020
How Eighth Generation is helping Native art thrive in Seattle
The Evergrey | December 21, 2019
From blankets to phone cases, this Minnesota designer creates 'Ojibwe contemporary art for all
Star Tribune | December 8, 2019
Iconic Seattle business changes hands
KUOW | November 26, 2019
Eighth Generation provides a platform for Native artists and businesses
King 5 News | November 26, 2019
Eighth Generation Sells to Snoqualmie Tribe in Unprecedented Business Move
Native Business Magazine | November 26, 2019
Snoqualmie Indian Tribe purchases Eighth Generation
Indian Country Today | November 25, 2019
After land purchase, Snoqualmie Tribe acquires Seattle-based native arts business
KNKX | November 25, 2019
Snoqualmie Tribe kicks off Washington's first Native Arts Week by buying a Native design brand
Crosscut. | November 25, 2019
Native Perspective Mission From Design
Oregon Public Broadcasting for Design Week Portland | April 9, 2019
Virgin Atlantic Guide to Seattle
Virgin Atlantic | January, 10, 2019
NHL Seattle possibly looking to incorporate indigenous art into team logo
King 5 News | December 16, 2018
Eighth Generation is Changing the Way Native Artists Do Business
Native Business Magazine | August 21, 2018
Tradition with a Modern Edge
NHK World | March 16, 2018
Reclaiming Native American Art
CNN's The Great Big Story | November 6, 2017
Louie Gong is Changing the Game
OnTrak Magazine | October 1, 2017
Artist Louie Gong Brings Authentic Native American Art to Mainstream Business
NPR | July 16, 2017
The Eighth Generation Movement
INSPADES Magazine | July 6, 2017
Louie Gong is an Original
Seattle Met Magazine | February 22, 2017
Louie Gong and Eighth Generation Give the Gift of Warmth
Indian Country Media Network | January 5, 2017
A new hub for native arts at Pike Place
Crosscut | November 25, 2016
New Power Generation: Louie Gong Energizes a New Generation of Native Artists
City Arts Magazine | September 27, 2016
Louie Gong Opens Flagship Store at Pike Place Market
KOMO 4 Seattle Refined | September 22, 2016
New Native Store Honors Generation Past, Present and Future
KING 5 Evening Magazine | September 14, 2016
Native-owned Eighth Generation Comes to Pike Place Market
Seattle Stranger | August 26, 2016
Eighth Generation Opens at Pike Place Market
Pike Place Market Blog | August 25, 2016
Pike Place Market Gets Native Owned Shop and Dose of Stereotype Busting
Seattle Times | August 25, 2016
Pike Place Market's new Native-owned shop promises "stereotype busting"
Seattle Globalist | August 25, 2016
New Blanket Line by Louie Gong Makes a Statement
Seattle Magazine | January 1, 2016
11 Gifts that Will Change the World
Los Angeles Times | December 10, 2015
Louie Gong's Native-owned Company Fights Back Against Cultural Appropriation
Mic.com | October 14, 2015
Seattle arts creates gift for President of China
Q13 Evening News | October 1, 2015
Meet the artist who created the gift for the President of China
Seattle Stranger | September 24, 2015
Nooksack Visionary Launches Line of Wool Blankets
Indian Country Today | September 23, 2015
Louie Gong set to launch line of wool blankets, the first ever produced by a Native owned company in the United States
Seattle Stranger | September 23, 2015
Redbull's Sheckler Sessions
June 20, 2015
Birds and Blooms Magazine
June 1, 2015
Seattle Channel's Art Zone with Nancy Guppy
May 21, 2015
KING 5's New Day
June 14, 2014
Drawing from Heritage
GRAY Magazine | April 1, 2014
Merging Traditional Art and Popular Culture
Hand and Eye Magazine | October 20, 2013
The Brown Camp
BBC Radio Four | October 6, 2013
Shoe Mockups: Find Your Inner Artist
Shoe Retailing Today | September 30, 2013
Louie Gong's Art for Activism
The Wild Magazine | August 1, 2013
Schuhe Machen Leute
Radio Blau (Leipzig Germany) | March 20, 2013
Coast Salish Designs of Louie Gong (includes cover)
Native People's Magazine | March 1, 2013
Louie Gong's Mockups: It's Not a Shoe, It's a Canvas
Indian Country Today | February 28, 2013
Seattle-based artist defines mix-raced identity through Mockups
Seattle Chinese Times | December 13, 2012
Nooksack Tribal Member Turns Shoes into Canvas for Art
Bellingham Herald | November 25, 2012
Top 10 Inspirational Natives: Past and Present
Native Max Magazine | November 25, 2012
Mockups: A Design Vinyl Toy by Louie Gong of Eighth Generation
Paintorthread.com | October 15, 2012
ADR-German National News (16:50 - 18:50) | 03/14/2012
Schuhe designen in der Villa
MEPHISTO 97.6 (Leipzig, Germany) | March 14, 2012
Hodie Ceremony
KUOW (Seattle NPR affiliate) | 02/18/2012
Vans Custom Culture 2012
Juxtapoz.com | February 17, 2012
APTN National News (starts at minute 55)
September 27, 2011
Windspeaker Confidential
Windspeaker Magazine | August 22, 2011
Unreserved: The work of Louie Gong
Educational Resource Package by Hot Docs | June 20, 2011
Art Works Textbook
Edmond Montgomery Publishers | April 1, 2011
Counting Race Can Throw Off Some Numbers
The New York Times | February 9, 2011
Louie Gong’s Chinese New Year Customs
The Vans Blog | February 2, 2011
Louie Gong Gains Fame through Custom Footwear
Native Peoples Magazine | January 1, 2011
Angle Re-opens subject of race
The New York Times | October 20, 2010
Walking Masterpieces
Wigup TV | July 5, 2010
Native Soles
Seattle Magazine | July 1, 2010
Outside the Shoe Box
CJMQ (Quebec) | June 9, 2010
Putting the “Pop” in Culture
King 5 ‘s Evening Magazine | May 5, 2010
Art and Identity
Native America Calling | April 26, 2010
Biracial Residents Boxed in by Census
NBC Nightly News commentary | April 6, 2010
Eighth Generation: TV news story
Northwest Indian News | April 2, 2010
The Color of Change
ABC News | March 8, 2010
Two Worlds: Artist Profile
CTV-Canada | March 1, 2010
Fashion Footwear Grounded in Coast Salish Art
Seattle Times | February 14, 2010
Walking in Two Worlds with Louie Gong
KUOW | January 16, 2010
Louie Gong Inspires Next Generation with Custom Footwear
Indian County Today’s 2010 Business Magazine | January 13, 2010
Tribal College Educator Raises America’s Multiethnic Profile
Diverse Magazine | January 7, 2010
UNRESERVED: the work of Louie Gong – Film (trailer)
Longhouse Media | November 7, 2009
Eighth Generation
Thrilllist.com | November 5, 2009
Local artist shoe designs step across racial lines
Seattle Spectator | November 4, 2009
Nooksack Tribe member explores multiracial culture
Seattle Times | October 3, 2009
On the Coast
CBC Radio | August 23, 2009
Eighth Generation: Made for walking in two worlds with style
Indian Country Today | August 20,2009
Old World Meets New
Metro News | July 23, 2009
Embracing your mixed heritage
Native America Calling | June 3, 2009
Interview with Louie Gong
Mixed Chicks Chat | May 15, 2009
Louie Gong: Mixed Traditional Native Art and Custom Kicks
TheVansBlog.com | April 19, 2009
Dedicated Voice for Community
Bellingham Herald | March 8, 2009
Big Moment but Small Step
Philadelphia Inquirer | January 20, 2009
An American Moment
The Chicago Tribune | January 20, 2009
Mixed Blessings
The Vancouver Sun | January 1, 2009
Obama Raises Profile of Mixed Race Americans
San Francisco Chronicle | July 21, 2008
Multiracial Americans surge in number, voice
MSNBC.com | June 28, 2008
8 Things Never to Say to a Mixed Race Colleague
Diversity Inc Magazine | June 7, 2008
Mixed Heritage Said to Present Complex Issues
Education Week Magazine | June 1, 2008
Who Are We?, A New Dialogue on Mixed Race
The New York Times | March 31, 2008
A Love Match? That’s So Last Century
The Toronto Star | March 15, 2008
A Film by Eighth Generation | February 23, 2019
See how this wool blanket company is addressing cultural appropriation by proving that companies can work collaboratively with Native artists and still be successful.
You’ll follow Louie Gong (Nooksack) - who raised seed money for launching wool blankets by conducting over 100 custom shoe workshops - travels to a culture-rich island in rural Alaska to do one final custom shoe workshop and visit with Tsimsian artist David Robert Boxley, winner of Eighth Generation’s first Wool Blanket Design Contest.
UNRESERVED: The Work of Louie Gong
A Film by Longhouse Media | 2010
“UNRESERVED: The Work of Louie Gong” (2010) is described as an “intimate profile of a remarkable artist and activist.” It has been selected to screen at dozens of festivals in seven different countries, including the Festival de Cannes in France and the National Geographic All Roads Festival in Washington, DC.