In the News

Eighth Generation is one of the fastest growing Native-owned businesses in country. Our incredible story - from Louie's first pair of custom shoes to the groundbreaking launch of wool blankets and the acquisition by the Snoqualmie Tribe - is well documented in the media below.


How this Native-owned small business stayed connected to their community during the pandemic

Google Small Business | August 7, 2020

For Eighth Generation’s founder, Louie Gong, being Native means being connected to a community. Watch to see how this small business is supporting their local community, while also staying connected to customers and staff during the COVID-19 pandemic.


National Geographic | May 13, 2020

Creativity may help carry everyone through the lockdown pressures, but it can yield more material assistance too. Case in point: When the Seattle Indian Health Board called for additional personal protective equipment to fight COVID-19, the county accidentally sent body bags instead. Enter Seattle-based Eighth Generation, the country's largest Native-owned art and lifestyle brand.

Reclaiming Native American Art

CNN's The Great Big Story | November 6, 2017

When the Coronavirus hit, the company helped its community, then looked to strengthen its business model. Amid the doom-and-gloom news of COVID-19's effect on people and the economy, Eighth Generation is a hopeful example of a business principle few people are talking about: Sometimes, a crisis accelerates evolution and needed change, and a business can emerge stronger when the dust has settled.


The Pendleton Problem: When Does Cultural Appreciation Tip Into Appropriation?

Dwell Magazine | September 14, 2020


Snoqualmie Casino partners with Eighth Generation to offer authentic Native American art

Seattle Refined | September 11, 2020


How creative thinking helped Seattle flatten the curve

National Geographic | May 13, 2020


How COVID-19 Spurred Eighth Generation to Pivot with Purpose

Native Business Magazine | May 7, 2020


Native American health center asked for COVID-19 supplies. It got body bags instead

NBC News | May 5, 2020 


Know anyone in China? These businesses are working their connections to get masks to Seattle

KUOW | April 9, 2020


Washington state tribes, allies mobilize to gather medical protection needed in coronavirus fight

Seattle Times | April 3, 2020


Eighth Generation donates much-needed medical supplies to Seattle Indian Health Board during COVID-19 response

 Seattle Indian Health Board | April 3, 2020


How Eighth Generation is helping Native art thrive in Seattle

The Evergrey | December 21, 2019 


From blankets to phone cases, this Minnesota designer creates 'Ojibwe contemporary art for all

Star Tribune | December 8, 2019


Iconic Seattle business changes hands

KUOW | November 26, 2019


Eighth Generation provides a platform for Native artists and businesses

King 5 News | November 26, 2019


Eighth Generation Sells to Snoqualmie Tribe in Unprecedented Business Move

Native Business Magazine | November 26, 2019


Snoqualmie Indian Tribe purchases Eighth Generation

Indian Country Today | November 25, 2019 


After land purchase, Snoqualmie Tribe acquires Seattle-based native arts business

KNKX | November 25, 2019 


Snoqualmie Tribe kicks off Washington's first Native Arts Week by buying a Native design brand

Crosscut. | November 25, 2019 


Native Perspective Mission From Design

Oregon Public Broadcasting for Design Week Portland | April 9, 2019


Virgin Atlantic Guide to Seattle

Virgin Atlantic | January, 10, 2019


NHL Seattle possibly looking to incorporate indigenous art into team logo

King 5 News | December 16, 2018


Eighth Generation is Changing the Way Native Artists Do Business

Native Business Magazine | August 21, 2018


Tradition with a Modern Edge

NHK World | March 16, 2018


Reclaiming Native American Art

CNN's The Great Big Story | November 6, 2017


Louie Gong is Changing the Game

OnTrak Magazine | October 1, 2017


Artist Louie Gong Brings Authentic Native American Art to Mainstream Business 

NPR | July 16, 2017


The Eighth Generation Movement

INSPADES Magazine | July 6, 2017


Louie Gong is an Original

Seattle Met Magazine | February 22, 2017


Louie Gong and Eighth Generation Give the Gift of Warmth

Indian Country Media Network | January 5, 2017


A new hub for native arts at Pike Place

Crosscut | November 25, 2016


New Power Generation: Louie Gong Energizes a New Generation of Native Artists

City Arts Magazine | September 27, 2016 


Louie Gong Opens Flagship Store at Pike Place Market

KOMO 4 Seattle Refined | September 22, 2016


New Native Store Honors Generation Past, Present and Future

KING 5 Evening Magazine | September 14, 2016


Native-owned Eighth Generation Comes to Pike Place Market

Seattle Stranger | August 26, 2016


Eighth Generation Opens at Pike Place Market

Pike Place Market Blog |  August 25, 2016


Pike Place Market Gets Native Owned Shop and Dose of Stereotype Busting

Seattle Times | August 25, 2016


Pike Place Market's new Native-owned shop promises "stereotype busting"

Seattle Globalist | August 25, 2016


New Blanket Line by Louie Gong Makes a Statement

Seattle Magazine |  January 1, 2016


11 Gifts that Will Change the World

Los Angeles Times |  December 10, 2015


Louie Gong's Native-owned Company Fights Back Against Cultural Appropriation | October 14, 2015


Seattle arts creates gift for President of China

Q13 Evening News | October 1, 2015


Meet the artist who created the gift for the President of China

Seattle Stranger |  September 24, 2015


Nooksack Visionary Launches Line of Wool Blankets

Indian Country Today | September 23, 2015


Louie Gong set to launch line of wool blankets, the first ever produced by a Native owned company in the United States

Seattle Stranger | September 23, 2015


Redbull's Sheckler Sessions

June 20, 2015


Birds and Blooms Magazine

June 1, 2015


Seattle Channel's Art Zone with Nancy Guppy

May 21, 2015


KING 5's New Day

June 14, 2014


Drawing from Heritage

GRAY Magazine | April 1, 2014


Merging Traditional Art and Popular Culture

Hand and Eye Magazine | October 20, 2013


The Brown Camp

BBC Radio Four | October 6, 2013


Shoe Mockups: Find Your Inner Artist

Shoe Retailing Today | September 30, 2013


Louie Gong's Art for Activism

The Wild Magazine |  August 1, 2013


Schuhe Machen Leute

Radio Blau (Leipzig Germany) | March 20, 2013


Coast Salish Designs of Louie Gong (includes cover)

Native People's Magazine | March 1, 2013


Louie Gong's Mockups: It's Not a Shoe, It's a Canvas

Indian Country Today | February 28, 2013


Seattle-based artist defines mix-raced identity through Mockups

Seattle Chinese Times |  December 13, 2012


Nooksack Tribal Member Turns Shoes into Canvas for Art

Bellingham Herald | November 25, 2012


Top 10 Inspirational Natives: Past and Present

Native Max Magazine | November 25, 2012


Mockups: A Design Vinyl Toy by Louie Gong of Eighth Generation | October 15, 2012


ADR-German National News (16:50 - 18:50) | 03/14/2012


Schuhe designen in der Villa

MEPHISTO 97.6 (Leipzig, Germany) | March 14, 2012 


Hodie Ceremony 

KUOW (Seattle NPR affiliate) | 02/18/2012


Vans Custom Culture 2012 | February 17, 2012


APTN National News (starts at minute 55) 

September 27, 2011


Windspeaker Confidential

Windspeaker Magazine | August 22, 2011


Unreserved: The work of Louie Gong

Educational Resource Package by Hot Docs | June 20, 2011


Art Works Textbook

Edmond Montgomery Publishers | April 1, 2011


Counting Race Can Throw Off Some Numbers

The New York Times | February 9, 2011


Louie Gong’s Chinese New Year Customs

The Vans Blog | February 2, 2011


Louie Gong Gains Fame through Custom Footwear 

Native Peoples Magazine |  January 1, 2011


Angle Re-opens subject of race 

The New York Times | October 20, 2010


Walking Masterpieces

Wigup TV | July 5, 2010


Native Soles 

Seattle Magazine |  July 1, 2010


Outside the Shoe Box

CJMQ (Quebec) | June 9, 2010


Putting the “Pop” in Culture

King 5 ‘s Evening Magazine | May 5, 2010


Art and Identity

Native America Calling | April 26, 2010


Biracial Residents Boxed in by Census

NBC Nightly News commentary | April 6, 2010


Eighth Generation: TV news story

Northwest Indian News | April 2, 2010


The Color of Change  

ABC News | March 8, 2010


Two Worlds: Artist Profile

CTV-Canada  |  March 1, 2010


Fashion Footwear Grounded in Coast Salish Art

Seattle Times | February 14, 2010


Walking in Two Worlds with Louie Gong

KUOW | January 16, 2010


Louie Gong Inspires Next Generation with Custom Footwear

Indian County Today’s 2010 Business Magazine | January 13, 2010


Tribal College Educator Raises America’s Multiethnic Profile

Diverse Magazine | January 7, 2010


UNRESERVED: the work of Louie Gong – Film (trailer)

Longhouse Media | November 7, 2009


Eighth Generation | November 5, 2009


Local artist shoe designs step across racial lines

Seattle Spectator | November 4, 2009


Nooksack Tribe member explores multiracial culture

Seattle Times | October 3, 2009


On the Coast

CBC Radio | August 23, 2009


Eighth Generation: Made for walking in two worlds with style

Indian Country Today | August 20,2009


Old World Meets New

Metro News | July 23, 2009


Embracing your mixed heritage

Native America Calling | June 3, 2009


Interview with Louie Gong 

Mixed Chicks Chat | May 15, 2009


Louie Gong: Mixed Traditional Native Art and Custom Kicks | April 19, 2009


Dedicated Voice for Community

Bellingham Herald | March 8, 2009


Big Moment but Small Step 

Philadelphia Inquirer | January 20, 2009


An American Moment

The Chicago Tribune | January 20, 2009


Mixed Blessings 

The Vancouver Sun | January 1, 2009


Obama Raises Profile of Mixed Race Americans

San Francisco Chronicle | July 21, 2008


Multiracial Americans surge in number, voice | June 28, 2008


8 Things Never to Say to a Mixed Race Colleague

Diversity Inc Magazine | June 7, 2008


Mixed Heritage Said to Present Complex Issues

Education Week Magazine | June 1, 2008


Who Are We?, A New Dialogue on Mixed Race

The New York Times | March 31, 2008


A Love Match?  That’s So Last Century

The Toronto Star | March 15, 2008





Eagle Vision: Taking Native Business to New Heights 
A Film by Eighth Generation | February 23, 2019

See how this wool blanket company is addressing cultural appropriation by proving that companies can work collaboratively with Native artists and still be successful.

You’ll follow Louie Gong (Nooksack) - who raised seed money for launching wool blankets by conducting over 100 custom shoe workshops - travels to a culture-rich island in rural Alaska to do one final custom shoe workshop and visit with Tsimsian artist David Robert Boxley, winner of Eighth Generation’s first Wool Blanket Design Contest.

UNRESERVED: The Work of Louie Gong
A Film by Longhouse Media | 2010

“UNRESERVED: The Work of Louie Gong” (2010) is described as an “intimate profile of a remarkable artist and activist.”  It has been selected to screen at dozens of festivals in seven different countries, including the Festival de Cannes in France and the National Geographic All Roads Festival in Washington, DC.  Visit the Website