Eighth Generation is one of the fastest growing Native-owned businesses in country. Our incredible story - from Louie's first pair of custom shoes to the groundbreaking launch of wool blankets and the acquisition by the Snoqualmie Tribe - is well documented in the media below.
For Eighth Generation’s founder, Louie Gong, being Native means being connected to a community. Watch to see how this small business is supporting their local community, while also staying connected to customers and staff during the COVID-19 pandemic.
Creativity may help carry everyone through the lockdown pressures, but it can yield more material assistance too. Case in point: When the Seattle Indian Health Board called for additional personal protective equipment to fight COVID-19, the county accidentally sent body bags instead. Enter Seattle-based Eighth Generation, the country's largest Native-owned art and lifestyle brand.
When the Coronavirus hit, the company helped its community, then looked to strengthen its business model. Amid the doom-and-gloom news of COVID-19's effect on people and the economy, Eighth Generation is a hopeful example of a business principle few people are talking about: Sometimes, a crisis accelerates evolution and needed change, and a business can emerge stronger when the dust has settled.
See how this wool blanket company is addressing cultural appropriation by proving that companies can work collaboratively with Native artists and still be successful.
You’ll follow Louie Gong (Nooksack) - who raised seed money for launching wool blankets by conducting over 100 custom shoe workshops - travels to a culture-rich island in rural Alaska to do one final custom shoe workshop and visit with Tsimsian artist David Robert Boxley, winner of Eighth Generation’s first Wool Blanket Design Contest.
UNRESERVED: The Work of Louie Gong
A Film by Longhouse Media | 2010
“UNRESERVED: The Work of Louie Gong” (2010) is described as an “intimate profile of a remarkable artist and activist.” It has been selected to screen at dozens of festivals in seven different countries, including the Festival de Cannes in France and the National Geographic All Roads Festival in Washington, DC.