My shopping cart
Your cart is currently empty.Continue Shopping
Eighth Generation is one of the fastest growing Native-owned businesses in country. Our incredible story—from Louie's first pair of custom shoes to the groundbreaking launch of wool blankets and the acquisition by the Snoqualmie Tribe—is well documented in the media below. Recent major press has come from leading Starbucks in a Decolonizing Partnership, and the announcement of our new CEO, Colleen Echohawk.
For Eighth Generation’s founder, Louie Gong, being Native means being connected to a community. Watch to see how this small business is supporting their local community, while also staying connected to customers and staff during the COVID-19 pandemic.
National Geographic | May 13, 2020
Creativity may help carry everyone through the lockdown pressures, but it can yield more material assistance too. Case in point: When the Seattle Indian Health Board called for additional personal protective equipment to fight COVID-19, the county accidentally sent body bags instead. Enter Seattle-based Eighth Generation, the country's largest Native-owned art and lifestyle brand.
When the Coronavirus hit, the company helped its community, then looked to strengthen its business model. Amid the doom-and-gloom news of COVID-19's effect on people and the economy, Eighth Generation is a hopeful example of a business principle few people are talking about: Sometimes, a crisis accelerates evolution and needed change, and a business can emerge stronger when the dust has settled.
The balance of new Indigenous leadership
Indian Country Today | February 4, 2022
Colleen Echohawk is Eighth Generation's CEO
Crosscut Now | January 27, 2022
Colleen Echohawk to lead Seattle Native arts firm Eighth Generation
Seattle Times | January 14, 2022
Colleen Echohawk joins Snoqualmie Tribe’s Eighth Generation as CEO
Crosscut | January 13, 2022
How Seattleite Louie Gong became one of the most successful Native artists in history
KING 5 | January 11, 2022
Instagram 101: How to get your small business started on the platform
Social Media Strategies Summit | January 5, 2022
5 updates on stories readers were most curious about in 2021
Crosscut | January 3, 2022
As Louie Gong retires, the work and impact of Seattle’s Native-owned art company Eighth Generation carries on
Seattle Times | December 27, 2021
Where to Find Last-Minute Gifts in Your Neighborhood
Seattle Met | December 22
Forbes Ethical Gift Guide for the Last Minute Shopper
Forbes | December 22, 2021
Eighth Generation founder weaves heritage and healing to reclaim space for Native art
The News Tribune | November 26, 2021
A very Pacific Northwest holiday gift guide
KUOW | November 23, 2021
For Thanksgiving, check out new Native art in Seattle
Crosscut | November 19
UC San Diego Welcomes Native American Medical Students with Blanket Ceremony
UC San Diego News Center | November 18, 2021
Starbucks highlights Coast Salish art with this five-piece holiday collection
The News Tribune | November 18, 2021
20 Indigenous and Native-Owned Businesses You Need to Know About
Good Housekeeping | October 29, 2021
Eighth Generation announces new, limited-edition line of wool blankets
KING 5 | October 20, 2021
Where to see music, theater and art at Pike Place Market
Seattle Times | October 19, 2021
6 Indigenous-Owned Outdoor Brands You Should Know About
Outside | October 11, 2021
Meet the business reclaiming the narrative around Native art
Marketplace | May 27, 2021
$30,000 prize fund for wool blanket design contest symbolizes the rapid growth of Native-owned Eighth Generation
Indian Country Today | May 25, 2021
National Geographic | May 13, 2020
A Film by Eighth Generation | February 23, 2019
See how this wool blanket company is addressing cultural appropriation by proving that companies can work collaboratively with Native artists and still be successful.
You’ll follow Louie Gong (Nooksack) - who raised seed money for launching wool blankets by conducting over 100 custom shoe workshops - travels to a culture-rich island in rural Alaska to do one final custom shoe workshop and visit with Tsimsian artist David Robert Boxley, winner of Eighth Generation’s first Wool Blanket Design Contest.
“UNRESERVED: The Work of Louie Gong” (2010) is described as an “intimate profile of a remarkable artist and activist.” It has been selected to screen at dozens of festivals in seven different countries, including the Festival de Cannes in France and the National Geographic All Roads Festival in Washington, DC.