The holidays are here, and with that comes gift guides! Eighth Generation is sharing three gift guides this year to help you find great gifts and p...
Nov 22, 2023
2023 Holiday Gift Guide: Gifts for Her
The holidays are here, and with that comes gift guides! Eighth Generation is sharing three gift guides this year to help you find great gifts and p...
Nov 14, 2023
I Accidentally Bought a Fake, "Native-Inspired" Item: Now What?
Native people have always been business owners, artists, and hustlers, but it wasn’t until recent years that the mainstream business world saw the ...
Nov 02, 2023
Google Has Made it Easier to Shop Indigenous
This Native American Heritage Month, search engine Google launched its "Indigenous-owned attribute", which is an icon that Native and Indigenous-ow...
Sep 20, 2023
We're on the Cover of British Vogue
The best secrets are the hardest to keep, and we are over the (flower) moon that we finally get to share this secret with you: Eighth Generation's ...
Jul 24, 2023
What is Canoe Journey?
I’m not sure I’d be the person I am today if it wasn’t for tribal journeys.
The 2012 Paddle to Squaxin Island was my first journey. Before that, I ...
Jun 28, 2023
Grand Reopening Celebration on Thursday, July 6
We moved! After seven years as a beloved fixture in downtown Seattle's historic Pike Place Market, we have moved our flagship store to a larger str...
Jun 15, 2023
The Indian Child Welfare Act is Protected!
It’s a great day for Indian Country as ICWA is officially being upheld after a 7-2 vote at the Supreme Court level. Here at Eighth Generation, we a...
May 17, 2023
Announcing our 2022 Inspired Natives Award winners
With the creation of our very first wool blanket in 2015, our founder Louie Gong (Nooksack) conceived of the Inspired Natives® Award as a way to su...
May 12, 2023
Native Language Revitalization with our Abundance Collection and More
Eighth Generation is helping to bring Native language to the forefront of the global marketplace with our newest line of products featuring Native ...
May 05, 2023
Lupus Awareness Month with artist and activist Johnnie Jae
Hope Floats
For Lupus Awareness Month, Eighth Generation has partnered with Johnnie Jae (Otoe-Missouria and Choctaw), an artist and disability righ...
