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Ahsaki LaFrance-Chachere (Navajo and African American) is the Founder/CEO of Ah-Shi Beauty, the first Native American owned and operated luxury skincare and cosmetics brand in the United States. Through Ah-Shi Beauty, Ahsaki is revolutionizing the beauty industry, creating space for products representing a wide range of skin tones and ensuring true representation for the market. She works to ensure a broad and diverse representation of Indigenous people, as well as empower her clientele to love their skin.