Video: Who is Eighth Generation's First Chief Operating Officer?


Join us in congratulating Serene Lawrence (Anishinaabe, Hopi) for her promotion as Eighth Generation’s first Chief Operating Officer! In keeping with our values, we looked internally for the perfect candidate.



Serene is Loon Clan and an enrolled member of the Red Cliff Band of Lake Superior Ojibwe, a Tribe located on the shores of Lake Superior near Minnesota where she was raised.

A traditional Jingle dress dancer and beadwork artist involved with the Twin Cities Urban Native community her entire life, Serene brings a wealth of experience and knowledge working at the complicated intersections of culture, art and education.

Over the last four years, Serene has risen through company ranks. In her most recent role as Senior Project Manager, she was responsible for overseeing product development from artist engagement to manufacturing and marketing. She also coordinated Eighth Generation's timely donation of Personal Protective Equipment (PPE) to struggling health clinics in the early days of the pandemic.



“Through my work here, I’ve gained skills that Native people hardly ever get a chance to develop due to historical dominance of the market for cultural art by corporations,” Serene says. “Coming from a family of Native artists, the mission of Eighth Generation is true to my values."

Believing in Native excellence, Bob de los Angeles, Chairman of the Snoqualmie Tribe says, “Investing in people like Serene will secure the long-term, positive change that both Eighth Generation and the Tribe are pursuing.”

Thank you, Serene! We're ready for you to take on your new role.