Crack your Inquires with our FAQ

Got Eighth Generation on the mind? Us too! As our art and lifestyle brand gains a global following for our artist-centric approach and 100% Native designed products, we’d like to share some commonly asked questions. Get to know us a little better, below:


What does it mean that Eighth Generation is owned by the Snoqualmie Tribe?

Eighth Generation Founder and CEO Louie Gong (Nooksack) sold the business to the Snoqualmie Tribe in 2019. Now that hundreds of Indigenous people steer our company, our stewardship of Native artists and their communities will continue for decades into the future! Read more about the Snoqualmie Tribe on their website and our blog.

What is the meaning behind the Eighth Generation name and logo?

“Eighth Generation” is a play on the intertribal value of Seven Generations. By calling our business Eighth Generation, we are embedding respect for those who came before us and doing our best for the generations who come after us. Also, the pronunciation of “eight” in Cantonese – Louie’s Grandpa’s language – sounds like the word for prosperity. Therefore, “eight” is a very lucky number to have in a business name!


The Eighth Generation logo on our "Lightning Horse" Wool Blanket designed by renowned artist and Inspired Natives Project Collaborator, John Isaiah Pepion (Blackfeet).


Can I shop Eighth Generation products if I’m not Native?

Yes, absolutely! Eighth Generation products are for everyone. Plus, 100% of our products are designed by Native artists, so you never need to worry about cultural appropriation. When you shop at Eighth Generation, you know you’re making the moral choice and supporting Inspired Natives rather than “Native-inspired” art or products with false narratives.

Where is Eighth Generation CEO and Founder Louie Gong from?

Louie was born in Ruskin, B.C., where he lived with his Chinese Grandpa and Native Grandma in a house with no running water. When he was 11, he and his grandparents moved to the Nooksack tribal community near Everson, Washington. Louie stayed there until he finished graduate school at the age of 22.  

Louie is Chinese, Native, French and Scottish. His family has Squamish and Nooksack heritage, and he’s an enrolled citizen of the Nooksack nation.

Who else works at Eighth Generation?

Over 60% of our Eighth Generation team is Indigenous. Check out The Faces of Eighth Generation blog post to learn a bit more about some of our staff and stay tuned on our Instagram to hear about more team members like Studio Assistant Magnus!


Studio Assistant Magnus (Diné) hand finishes the "First Light" Scarf, which is one of our Native-made scarfs produced in our Seattle Studio.


How did you start making blankets?

Louie Gong (Nooksack) began planning for wool blankets in 2010 after earning his first wool blanket by keynoting an education conference. From that point forward, he saved every penny from speaking and workshops to use as the seed money for the 2015 launch. In 2020, Eighth Generation launched a collection of wool baby blankets made in our Seattle studios.

What kind of organizations have you supported in the past?

In the last few years, Eighth Generation and Louie Gong have made cash, product, and service donations to a wide variety of organizations. Some examples include the National Indian Education Association, Evergreen State College Longhouse (becoming the largest individual donor in 2016), Seattle's Navigation Center, Murdered and Missing Indigenous Women of Washington, the Wing Luke Museum, and numerous special events such as memorials, weddings and other fundraisers.

In 2016, Eighth Generation donated $10,000 worth of blankets to the water protectors at Standing Rock and then partnered with the Google American Indian Network and First Peoples Fund to contribute an additional $24,000 in resources.

In 2017, Eighth Generation brought together numerous businesses and non-profits to support the new Navigation Center.

In 2018, Eighth Generation donated $15,000 worth of wool blankets to people transitioning out of homelessness.

In 2019, as part of our annual First Frost Gifting, Eighth Generation donated wool blankets to Chief Seattle Club’s Eagle Village. This facility provides modular homes as a route out of homelessness and into permanent homes. 

In 2020, during the early stages of the pandemic, Eighth Generation donated 10,000 pieces of personal protective equipment to the Seattle Indian Health Board. Also, with support from the Snoqualmie Tribe, Eighth Generation provided nearly $10,000 worth of wool blankets to elders, families and children who lost their homes to wildfires in Washington and Oregon. Additionally, the women of Eighth Generation called attention to Missing and Murdered Indigenous Women with the production of our “Sacred Sisters” Scarf. All $8,929 of the scarf’s profits were donated to the National Indigenous Women’s Resource Center, (NIWRC), who help end gender-based violence in tribal communities.


The women of Eighth Generation and our "Sacred Sisters" Special Edition Silk Scarf.


What else do you want to know about us? Check our full Frequently Asked Questions page for some more answers. If you’re still curious, reach out! Emailing info@eighthgeneration is the best way to get in touch.